Hand-Heart Design Firm developed the brand application design for the National Institute of Cyber Security (NICS), completed in 2025. Without changing the existing logo, we built a supporting graphic system from its hexagon, drawing on the images of a protective shield, a security chain, hands and a heart, so that the rational expertise of cybersecurity reads as a warmer sense of protection. The system extends to the colour plan, pictograms, book layout and presentation guidelines, giving NICS a consistent brand application system that can be used over the long term.
The National Institute of Cyber Security (NICS) is a public institution dedicated to strengthening Taiwan’s cybersecurity capabilities and advancing cybersecurity research, development, and applications. As the institute already had an existing logo (existing logo not designed by Hand-Heart Design), our task was to address its previous lack of technological sophistication and contemporary appeal without altering the original mark. Starting from the brand’s core values, we redefined its communication strategy and translated the ideas of technology and innovation, public accessibility, and safety and security into a visual language that can be clearly seen, understood, and experienced.
To move beyond the traditionally formal image often associated with government institutions, we developed a supporting identity system based on the hexagonal form of the existing logo. Through gradients, structural variations, and the integration of protective shields, security chains, caring hands, and heart motifs, we transformed rational cybersecurity concepts into a warmer and more approachable expression of protection and trust. Rather than creating a single graphic element, we built a flexible system that can adapt to various contexts while consistently communicating the values of security, reassurance, stability, and resilience.
More than a collection of visual assets, we established a long-term brand application system for NICS. From color strategies and supporting graphics to pictogram design, editorial layouts, and presentation guidelines, the system was designed to deliver both consistency and flexibility, enabling the brand to maintain a cohesive, approachable, and recognizable presence across a wide range of media and applications.
Case Closed General Manager Project Planner Lead Designer Designer
2025.12 Chih-yang Hsu Wan-Chih Hsiao、I-Chia Lu I-chen Lee、Dong Pan Jun-Xian Wu、 Yin-Chan Huang、 Hsin-I Hsieh、Elmer Wang
