The 2025 Year of the Snake greeting card by Hand-Heart Design Firm received the Red Dot Design Award 2026. The work takes the shedding of the snake as its core image: a pull-out sleeve shows the snake shedding its skin and renewing itself, and three red envelopes inside carry the same scale pattern. Gold foil and clear colours stand for blessing, warmth and a breakthrough, so that the card becomes an extension of energy into the new year.
This project received the Red Dot Design Award 2026. Hand-Heart holds every project to the same standard: an annual greeting card is checked step by step in the same way as a large identity project, from the concept and the choice of materials to the printing craft.See Hand-Heart’s full award record →
Design Concept
Looking back at 2025, Hand-Heart Design Firm’s New Year greeting set centered on the snake as its core motif. Through the pull-out interaction of the card sleeve, the design captures the moment of shedding and transformation. The layered evolution of the snake patterns reflects how we navigated challenges that year, continually deconstructing, reshaping, and moving forward.
Inside, three red envelopes extend the snake-scale visual language, each expressed through a distinct color palette to reflect our vision for 2025. Red tones paired with gold foil convey warmth and blessings, while bold, vivid patterns point toward breakthrough, creativity, and the unknown. The gesture of blessing moves beyond form and becomes an energy that carries into the year ahead.
Case Closed
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2024.12
Chih-yang Hsu
Ivy Wang
Guan-Shian Wu、Xiao-wen Su、Zhi-hao Yeh
Morisawa Arphic