Design Concept
2022年不僅是台新金控30週年,同時也宣示「認真永續 綠色生活」的永續主張,為延續認真、永續的精神,本次 永續報告書 中我們以「進行式的永續生活圈」為概念,描繪台新金控將金融服務融入每個人的日常。
Year 2022 was an important year for Taishin FHC. It marked not only Taishin’s 30th anniversary, but also the beginning of a new commitment “Dedicated to Sustainability & Living Green.” To continue this ethos, the report is designed around the concept of a progressive sustainable living circle, illustrating how Taishin integrates financial services into daily lives.
對於台新金控來說,永續並非只是一句口號,而是不斷深化、擴張的思維與行動,因此, 永續報告書 的視覺以綿延不絕的線條勾勒出民眾的生活情景,象徵企業持續邁進的動能,流動並串連各領域,創造永不止息的永續進行式。
For Taishin, sustainability is not merely a slogan but a dynamic ethos of continuous deepening and expansion. Reflecting this, the visual design of the report uses uninterrupted lines to sketch scenes of daily life, symbolizing the ongoing momentum of the company’s progress. These lines flow and connect across different domains, creating an unceasing, sustainable progression.”
結案時間
設計總監
專案管理
設計師
2023.07
徐志揚
王彥筑
李奕臻、王琮綸、葉子豪、吳俊賢
Case Closed
Design Director
Project Manager
Designer
2023.07
Chih-yang Hsu
Ivy Wang
Yi-chen Lee、Alun Wang、Tzu-hao Yeh、Jun-xian Wu