Sprino Tea was established in the summer of 2019. The founder infused passion into the tea beverages, with originality, refinement, and health as the principles, aiming to bring a touch of spring to the tea market. As the brand expanded, in order to ensure a clear and unified brand image, we started from the core essence of the brand, extend the space atmosphere, decor, menu, feature walls, etc. We planned a modular identity design so that there will be a clear set of standards to follow in future applications.
“Good tea as the base, fresh fruits as the rhyme, bringing spring to every season.”
針對 識別設計 ，我們將象徵茶葉氤氳的線條造型與標準字互相呼應，整體造型更加流暢優雅，也強化了古典的韻味；元素使用上則運用插畫的形式將「替每個季節都帶來春意」的概念具象化，也能靈活運用在菜單、文宣等行銷應用上，使對外形象在視覺上具有整體性及一致性。
Continuing the brand’s original ancient charm, we’ve merged it with a modern reinterpretation. While preserving consumers’ existing understanding of the brand, we also emphasized its features and distinctions. The flagship product of Sprino Tea is fresh fruit tea. Thus, the slogan is set as “With good tea as the base and fresh fruit as the rhyme”, to make every season feel like spring for consumers.”
We’ve made subtle adjustments to the logo. The line shape symbolizing the mist of tea, echoes the standard typography, making the overall shape more fluid and elegant, and also strengthening the classical charm. In terms of element usage, illustrations are used to materialize the concept of “bringing spring to every season”. The elements can also be flexibly used in marketing applications to make the brand image visually integrated and consistent.
For the ethos and visual guidelines, we defined the Sprino Tea style into three main aspects: warmth, smoothness, and brightness. The brand color “red” is used as the main color, embellished with some metal materials, and the curves and arches gives the overall a warm and elegant feel. The multi-tiered lighting using glass materials add spacious and luminosity to the store’s ambiance. The entire space sparkles with details and evokes the delightful surprises of spring.
Considering the possibility of expansion with different branches in the future, a set of systematic usage guidelines has been planned. Whether it’s a single store, a double storefront, or a department store, decorations can be made following standardized size proportions. This ensures the consistency of the brand’s image across various outlets.
Xiao-wen, Su / Pei-hua