包裝設計|太禾賞沉香包裝設計 Tai He Shang Agarwood Packaging Design

沈香,能使人放鬆、療癒安神,太禾賞將千年的古法揉製進每一款香中,精心研製調配,將千年的香氣文化以不變的細膩與執著重新打造,再次繚繞進每位消費者的心中。為了展現傳統與現代的兼容並蓄,我們以書法筆觸表現具當代感的簡約紋理,每款包裝都像一幅水墨畫一般,傳遞每款沉香寓意深長的美妙意境:​

Agarwood can make people relax and be heal. Tai He Shang use the ancient method of thousands of years to make each incense. It carefully developed it, and recreated the incense culture of thousands of years with the same delicacy and persistence. The incense surrounds every consumer’s mind and soul.​

In order to show the compatibility of tradition and modernity, we use Chinese calligraphy brushstrokes to express a simple texture with a contemporary sense. Each packaging is like an ink painting, conveying the profound and wonderful artistic conception of each agarwood.​

以芽莊沈香為基底的「水月」柔和清涼,意境恬淡空靈,因此使用輕盈的筆觸,來呈現如水一般的意象,簡約而寂靜,悠然芬芳。

Made of the Nha Trang agarwood that cool and fresh and make people feel tranquil and ethereal. Hand Heart design with light brushstrokes to present the water image, simple, silence and peace.​

香氣純正帶一絲輕甜的「貴玉」,在輕柔中帶有敦實的璞玉之美,透過不同層次交疊的筆觸,呈現貴玉不溫不火的內斂性格,輕柔卻厚實,曖曖內含光。

The fragrance has a little sweet and the thickness as the beauty of jade.​
Through the overlapping brushstrokes of different layers, it presents the tepid and restrained character of precious jade, which is soft but thick, and warm and contains light. Eternal shine of the spotless mind.​

「貴珞」的香氣如其名,醇厚飽滿、氣韻深厚,透過扎實的筆觸,展現其渾厚、獨具一格的嗅覺體驗。

Rich and full, deep rhyme just like its name. The smell of joy and wealthy as the pearl. Through the strong brushstrokes to present the sense of smell experience: natural, powerful and special.​

以渲染的手法,勾勒出香甜細膩、圓熟綿長的「貴翡」,圓潤的圖樣呼應期微甜的尾韻,圓融祥和、清澈如翠玉。​

​Design with the render way to show the sweet, exquisite, consummate. The rounded pattern echoes the ending of the incense, which is peaceful and clear like jade.​

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結案時間 Case Closed-2021.03​
設計師 Designer-蘇筱雯 SU,SIAO-WUN​
設計總監 Executive Design Director-徐志揚 HSU,CHIH-YANG​
產品攝影Photography-無二創意 WU2 Creative Limited Company​

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