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粹淬提供給消費者的不只是療癒植萃陪伴的保養品牌,更是一種生活美學,秉持專業傾聽的精神,讓每個人在粹淬找到自信與自我定位,看見淬鍊後散發光芒的自己,同時享受最純粹天然的保養過程。透過 企業識別系統 建構粹淬的核心理念:守護經過淬鍊後再次得到的純粹。
What Re:pure provides consumers is not only a healing brand, but also a kind of life aesthetics. Adhering to the belief of professional and listen to every customers wants, let everyone find self-confidence and self-positioning through Re:pure. Seeing themselves radiating after quenching, and enjoying the purest and natural maintenance process at the same time. Reconstructing the core concept through the CIS: Protect the purity that is obtained again after the quenching.
色彩計畫以「植萃感色系」為基調,呼應品牌知性溫暖的經營理念,輔以「裸色系」呈現純粹且洗鍊精簡之品牌形象。
The color plan is based on “plant color”, respond the Re:pure intellectual and warm spirit, and supplemented by “nude color” to present a pure and streamlined brand image.
logo設計部分,以明體為基礎架構執行設計,讓品牌回歸到最原始的字型之美。透過筆畫造型細節處適度修圓角,讓整體具有文藝,又不失圓融的意象。使客戶透過logo感知圓潤純粹的視覺體驗,一切的美好從粹淬開始。
The logo is designed with Ming typeface as the basic structure, allowing Re:pure to return to the beauty of the most original font. Through the modification of the details, the whole has a sense of art and remains mellow. Customers can feel the pure visual experience through the logo, and all the good starts from the Re:pure.


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結案時間 Case Closed – 2018.8
設計師 Designer – 黃聖軒 HUANG,SHENG-SYUAN、李俊寬 LI,JYUN-KUAN、潘柔慈 PAN,ROU-CIH、王育安 WANG,YU- AN、王諾婷 WANG,NUO-TING、蔡依庭 CAI,YI-TING
專案經理 Project Manager – 林玉真 LIN,YU-JHEN
設計總監 Executive Design Director – 徐志揚 SYU,JHIH-YANG
#企業識別設計 #CIS設計 #視覺識別系統設計 #品牌識別 #粹淬 #手心設計 #平面設計 #LOGO設計 #標誌設計 #文字設計 #CIS #LOGODesign #RE:PURE #BrandDesign #HandHeartDesign #TaiwanDesign #GraphicDesign #MarkDesign