視覺識別系統設計 | 徠歸仁飯店 Lai Hotel Guiren CIS Design

徠歸仁堅持誠摯相待,將每個客人當作獨特的個體,用心傾聽客人的心聲。飯店是一家提供人住宿、餐飲、會議、婚禮、宴席的場域,希冀前往徠歸仁的人們都能感受到真摯的服務態度進而感受到人與人之間的溫度,使每一位來到這裡的人們,最終都帶著笑容步出徠歸仁。此次 CIS視覺識別系統設計 以上述理念作為發想,打造一套具有沈穩和溫度特色的企業識別。

Lai Hotel Guiren insists on treating each guest sincerely and listening to the voice of the guests attentively. A hotel is a place that provides accommodation, catering, conferences, weddings, and banquets. Lai Hotel Guiren hopes that everyone who visits Lai Hotel Guiren could feel the sincere service and the warm between people, and finally could smile when they go home. The design of the CIS is based on the above-mentioned concept. Hand Heart Design hopes to design a stable and sincere corporate identity system for Lai Hotel Guiren.

CIS企業識別系統設計_徠歸仁飯店_品牌識別設計_台南_設計_手心設計_(01)

色彩計畫上,以人文氣質的「綠」為主調,沈穩內斂地點出徠歸仁飯店之視覺感受,並輔以對比色系「古銅金」,配合整體穩重感,彰顯獨特且質樸大器之品牌形象。

In the color plan of CIS, choose humanistic-green to be the main color, calmly to bring out the visual experience of Lai Hotel Guiren, and the contrast color “bronze gold” is used to create an overall sense of stability, highlighting the unique and elegant brand image.

CIS企業識別系統設計_徠歸仁飯店_品牌識別設計_台南_設計_手心設計_(04)

在logo的概念中,含有「旅人、商人、家人、新人、歸人」五種人之意涵,透過造型上的簡約以及現代化,再以核心理念:溫度、歡聚、情感聯繫貫穿整體視覺風格。

In the logo design concept, there are five meanings of “traveler, businessmen, family, couple, and returner”. Through a simple and modern design with the concepts: warm, reunion, and emotion, run through the overall visual style.

CIS企業識別系統設計_徠歸仁飯店_品牌識別設計_台南_設計_手心設計_(02)

所有設計物包含指標系統、綜合應用系統、餐飲應用系統以及客房用品等等,根據不同的使用情境制定了logo與標準色的使用規範,並設計其專屬的輔助圖形,使整套視覺系統在任何情境下都能夠達到最好的呈現效果。

The designs include indicator system, peripherals system, catering application system, and room supplies, etc. According to different usage scenarios, the logo and standard color usage specifications have been formulated, and exclusive auxiliary graphics have been designed so that the entire visual system can be used in any situation and achieve the best results.


結案時間 Case Closed-2018.06
CIS設計師 CIS Designer-陳奕凱 CHEN,YI-KAI、李俊寬 LI,JUN-KUAN、王諾婷WANG,NUO-TING、
            蔡依庭 CAI,YI-TING、潘柔慈 PAN,ROU-CI
吉祥物設計Mascot Design-潘柔慈 PAN,ROU-CI、吳依穗 WU,YI-SUI、曾于齊 ZENG,YU-QI
應用設計Peripherals Design-李俊寬 LI,JUN-KUAN、藍啟睿 LAN,QI-RUI、林育安 LIN,YU-AN、吳依穗 WU,YI-SUI、
              曾于齊 ZENG,YU-QI、潘柔慈 PAN,ROU-CI、呂恩齡 LU,EN-LING、麥羽君 MAI,YU-JUN
設計總監 Executive Design Director-徐志揚 HSU,CHIH-YANG



#CIS設計 #企業識別系統設計 #徠歸仁飯店 #ICON #指標系統 #餐飲客房用品 #吉祥物 #手心設計