識別設計｜文雄眼鏡 品牌識別 Wenhsiung Optical Branding

遍佈南台灣的平價眼鏡品牌「 文雄眼鏡 」，以舒適的產品和親切的服務深受顧客喜愛。隨著品牌轉型、擴展門市版圖，我們希望將「街坊好鄰居」的形象注入更加年輕且專業的風格，讓 文雄眼鏡 不僅是值得信賴的配鏡顧問，更成為日常的生活夥伴。

Wenhsiung Optical is known for its affordable eyewear and friendly service. As part of our brand transformation, we are refreshing the familiar image of a “neighborhood friend” with a younger, more professional identity—positioning Wenhsiung as both a trusted consultant and a companion in daily life.

在全新視覺識別設計上，我們保留了品牌經典元素眼鏡作為品牌服務的本質象徵，代表專業與品質；字母「W」取自品牌名稱，自然融入整體線條設計，強化視覺識別的一致性；而山形輪廓的意象則源於柔和起伏的風景，營造出自在舒緩的氛圍。

The updated visual identity retains key elements of the original brand. The eyeglasses icon symbolizes our service commitment to quality and professionalism, while the integrated “W” strengthens visual consistency. A mountain-shaped motif, inspired by natural landscapes, brings a sense of calm and ease.

整體設計透過圓潤流暢的線條語彙，展現親和力與舒適感，讓人感受到 文雄眼鏡 所追求的輕鬆生活節奏與無壓服務體驗。透過這些元素的巧妙融合，我們希望傳遞出文雄所追求的貼心服務 與 舒適體驗。

With smooth, rounded lines, the design conveys warmth and comfort, reflecting the relaxed, stress-free experience we strive to offer. Together, these elements express Wenhsiung Optical’s dedication to heartfelt service and everyday comfort.