包裝設計|2024 金門酒廠 龍年紀念酒 Kinmen Kaoliang Liquor Dragon Year Edition Packaging

Design Concept

2024年金門酒廠推出龍年限定酒以致敬經典之作,由金門酒廠首席調酒師組織專案團隊,將白標老酒創新調和,完美呈現超越經典的畫龍點睛之作。

 In 2024, Kinmen Kaoliang Liquor introduced a limited Dragon year edition to honor its classic heritage. Led by chief bartender, a dedicated team expertly blended the classic white-label liquor to create a masterpiece that transcends tradition, capturing the essence of the Dragon Year.

為在 包裝設計 中充分體現年節與中華文化的氛圍,我們透過細緻線條及圖騰插畫,描繪出龍年的獨特樣貌,並在其同時周圍點綴了高粱的植物原型,增添自然且豐收的韻味。

To fully convey the festive and Taiwanese cultural vibe through packaging, we’ve employed intricate lines and totemic illustrations to depict the unique image of Dragon Year. The design is further enhanced with motifs of the sorghum plant, adding a touch of natural abundance and richness.

色彩以橘紅、黑金做為搭配,突顯歡樂的節日氛圍,又不失龍本身的威嚴霸氣,使整體 包裝設計 更具文化底蘊。

The color scheme, featuring vibrant orange-red and elegant black-gold, highlights the joyful holiday while preserving the dragon’s innate majesty and power. This thoughtful combination infuses the packaging with both cultural depth and sophisticated charm.

結案時間
設計總監
專案管理
設計師

2023.07
徐志揚
蘇連捷
潘東、鄭原傑

Case Closed
Design Director
Project Manager
Designer

2023.07
Chih-yang Hsu
Lien-chieh Su
Dong Pan, Yuan-jie Cheng