CSR設計|2022年中華航空 永續報告書 China Airlines Sustainability Report

Intro

我們榮幸再度與中華航空攜手合作,承接2022年度 永續報告書 及精華摘要動態影像製作,並獲得2023第十六屆年度最佳永續報告揭露。

We are privileged to once again collaborate with China Airlines, taking on the task of designing the 2022 CSR report and its animated version. We are also thrilled to have received the honor of the 16th Annual Best Sustainability Report in 2023.


Design Overview

此次報告書以「後疫情時代」客運回流的現象為題,呼應華航提出的全新旅遊形象及永續示範航班,將旅程故事帶入飛行路線中,展現華航承載著旅客夢想重新啟航的使命,也為世界帶來更多正向的影響。 

The theme of this report revolves the phenomenon of passenger rebound in the post-pandemic era, aligning with China Airlines’ fresh approach to travel and its commitment to sustainable flights. The cover art symbolizes this theme by blending journey narratives with flight routes, reflecting the airline’s dedication to rejuvenating travel experiences and positively impacting global dynamics.

中華航空 永續報告書

中華航空 永續報告書

Design Overview

章節頁的設計結合封面的插圖元素及影像,對應各章節的主題內容,同時透過主色與輔助色系的應用,增加標題與資訊圖表在各章節的差異性,確保圖表呈現更加易於理解且具吸引力。整體的內頁編排、圖標風格與主視覺設計的相輔相成使 永續報告書 更具說服力與專業性。

Chapter pages are designed to correspond with their respective topics, integrating image and the cover illustrations. Primary and complementary color schemes are also applied to enhance the differentiation of titles and infographics across chapters, ensuring both clarity and visual appeal. The layout, icon style, and visual design contribute to make the report more persuasive and professional.

完整報告書下載:https://calec.china-airlines.com/csr/report.html


2D Animation

2022年度也是中華航空首次推出精華摘要動態影像,手心團隊以報告書封面出發,延續其視覺風格,將靜態封面賦予生機,以生動的畫面和流暢的節奏,展示華航過去一年在永續發展的努力和成就。

從運送防疫物資到提供優質服務,再到推行綠色採購和積極參與環境保護,我們透過溫暖、具有親和感的插畫,展現華航「環保、感動、信賴」的核心價值。

The year 2022 marked the debut of China Airlines’ animation version of sustainability report. We maintained the visual style of CSR report, injecting vibrancy with lively imagery and seamless flow to highlight China Airlines’  accomplishments in sustainable development throughout the year.

From transporting pandemic supplies to providing high-quality services, and embracing green procurement practices to environmental conservation efforts, warm and relatable illustrations were used to convey China Airlines’ core values of “Environmental Protection, Inspiration, and Trust”.


結案時間
設計總監
專案企劃
設計師
動態設計

2023.09
徐志揚
王彥筑
楊千瑩、李品蓁、謝心怡、張嘉育
鄭智鴻

Case Closed
Design Director
Project Planner

Designer

Motion Designer

2023.09
Yang Hsu
Ivy Wang
Chien-ying Yang /
Pinchen Lee / Hsin-yi Hsieh / Wendy Chang
Zhi-hong Cheng