CSR設計|2020台鐵年鑑|2020 Taiwan Railways Annual Report

鐵路圍繞著台灣,如同項鍊或緞帶一般妝點這座小小美麗的島嶼,每座車站、每輛列車都有各自的特色與風情,閃耀著璀璨的光芒。與台鐵「環島鐵路珍珠串鍊願景」相呼應,此次年鑑設計將「發光」元素與台鐵六大核心價值:安全、準確、服務、創新、團結、榮譽相結合。鐵路作為輔助圖形穿插其中,連結並展現了六種色彩及六個光點中的台鐵價值。

The railway surrounds Taiwan, like necklaces or ribbons, decorated with this small but beautiful island. Every station and every train have a unique personality and story, and shines so brightly. In response to the Taiwan Railway “Railway around island- Vision of the Pearl Stringing” project, this annual report combines the element of shine with the six core values of Taiwan Railways: safety, accuracy, service, innovation, unity, and honor.

封面設計將臺鐵的核心價值簡化為六個光點,並透過鐵路的連接銜接在一起,以表現價值串鍊的意象。在背景中加入了淺淺的「等高線」,象徵旅行中所見台灣島嶼的高低地形。與核心價值的英文標題相結合,期望表現出「不論鐵道到達何處,台鐵精神都伴隨其後」的意象。

The railway is the auxiliary graphics are interspersed among the report, linking and showing the value of Taiwan Railways with the six colors and six light spots. The cover simplifies the core values of Taiwan Railways into six light spots, which are connected by railway to present the image of tandem value. The undertone contour line is added to the background to symbolize the high and low topography of Taiwan during the trip. Combined with the core value of the English title, it is expected to show the image of “No matter where the railway arrives, the spirit of the Taiwan Railways will accompany it.”.

內頁圖表及插畫設計保留封面的扁平化風格,章節頁以六大核心價值為題進行插圖繪製,在畫面構成上將光點結合鐵路,使整本年鑑在章節節構上呈現出串聯、相呼應的意象,與主題設定環環相扣。

The inner page diagram and retain the style of the cover. The chapter pages are illustrated with the six core values as the theme. The light spots are combined with the railway on the images, so that the whole annual report presents a series and echoes to the chapter. The imagery is interlinked with the theme.


結案時間 Case Closed-2021.05
設計師 Designer-盧臆雯 LU,YI-WUN
專案企劃 Project Planning-王彥筑 WANG,YAN-JHU
設計總監 Executive Director-徐志揚 HSU,CHIH-YANG

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