包裝設計|玉山台灣高粱酒 Yusan Taiwan Kaoliang Liquor Packaging Design

玉山台灣高粱酒——家喻戶曉、口碑相傳的「小高」,為臺灣菸酒銷售最佳之代表性商品,為了使既有的消費族群對保有舊 包裝 的記憶與認知,同時達到拓展新客群的銷售目標,因此「優化」為此次主要的設計方向與目的。

Yusan kaoliang liquor is well known in Taiwan, it is the presentation product in Taiwan Tobacco and Liquor Corporation. In order to make the existing consumer groups remember and recognize the old packaging, at the same time achieve the sales target of expanding new customer groups. Therefore, optimization is the main design point and purpose of this time.

在此背景基礎下,我們維持「小高」極具識別度的亮黃色彩,著手於版面配置與視覺舒適度的調整,將資訊分層與區塊化,讓商品形象更加現代、優質。瓶身插畫以水墨技法描繪玉山山脈的雋永山姿、氣韻生動,豐富的濃淡色階也如實體現玉山台灣高粱酒的多層次風味,以及天然發酵回甘的醇厚。

小高依然還是小高,只是更漂亮了。

On this basis, we maintain a recognizable bright yellow and start to adjust the layout and visual comfort.
Block information, Yusan Taiwan Kaoliang Liquor will be more modern and high-quality. The bottle body uses ink to depict the timeless, vivid, and richness of the Yushan Mountains. The presentation of the color gradation is like the multi-layered flavor of Yushan Taiwan Kaoliang Liquor. The mellowness of natural fermentation back to sweetness. Yusan Taiwan Kaoliang Liquor is still our Yusan Taiwan Kaoliang Liquor, but more beautiful.


設計師 Designer-李奕臻 LEE,I-CHEN、潘東 PAN,DONG、周一潔 JHOU,YI-JIE、劉家溱 LIU,CHIA-CHEN
專案企劃 Project Planning-蘇連捷 SU,LIEN-CHIEH
設計總監 Executive Design Director-徐志揚 HSU,CHIH-YANG
攝影 Photography-雅特蘭商業攝影工作室

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