丁丁藥局品牌識別設計 TinTin Rebranding

Project Overview§

股票代號：諾貝兒（6844）

丁丁藥局從婦嬰到樂齡，服務橫跨多元族群。在長期發展下，「陪伴」這項核心價值依然存在，當品牌從「社區熟悉的藥局」，走向「多據點連鎖體系」，如何被快速辨識、被一致理解，成為關鍵課題！

TinTin Drugstore faced a key challenge: its core value of companionship remained strong, but its brand identity had become unclear and inconsistent. As the business expanded from a neighborhood pharmacy to a multi-location retail chain, the need for clear recognition and consistent communication became critical.

” 信任　團隊　陪伴 “§

Strategy§

在本次品牌識別優化中，我們並非直接從視覺設計出發，而是從「組織與使用者的認知落差」進行拆解。透過跨層級訪談（決策層 × 部門主管 × 第一線藥師），重新梳理品牌長年累積但未被系統化的核心價值：

・信任　・團隊　・陪伴

並進一步轉化為一套可被辨識、可被延展的品牌識別系統。

We approached this project from a strategic perspective, starting with the gap between internal understanding and user perception. Through interviews across all levels of the organization, we defined three core values:

・Trust　・Team　・Companionship

These were translated into a scalable brand identity system.

Visual Design§

我們建立具有「語意結構」的符號語言：

・大寫 T：象徵 TinTin 與 Trust　・小寫 t：代表 team　・融合醫療十字與「丁」字語彙，建立專業識別基礎

讓品牌在不同通路與應用場景中，都能維持一致的意義與識別力。

The logo system is built on a clear visual language:

・Uppercase T for TinTin and Trust　・Lowercase t for team　・Integrated with the medical cross and the Chinese character “丁”

This allows the brand to maintain consistent meaning and strong recognition across different channels and applications.

同時，我們重新建構色彩與視覺系統，解決過往識別混亂與資訊分散的問題，讓品牌在門市空間、包裝與溝通介面中，能夠被快速辨識並有效傳達。

這次專案的關鍵，不只是設計一個新的視覺符號，而是完成一件更重要的事：

⇀ 讓丁丁藥局，從「被熟悉的店」，轉變為「被辨識的品牌」。

建立一套足以支撐連鎖發展的品牌基礎。

Together with a refined color system, the new identity improves clarity and consistency across stores, packaging, and brand communications. This project goes beyond designing a new logo. It transforms TinTin Drugstore from a familiar local store into a clearly recognizable brand, ready for retail expansion.