手心出品| 2021 手心設計中秋賀卡 Hand-Heart Design Chinese Moon Festival Video Card

2021年的中秋,我們思考了關於手心的價值,並梳理了手心的目標與願景,我們期待透過設計帶給世界不一樣的改變,也期待用溫暖的陪伴與傾聽,讓每個客戶的品牌發光發亮,因此今年的賀卡概念以「為夥伴著想的心」出發,將「量身訂做」的心意傳遞給每個收到的人,透過不同的情境設定,送到大家的心坎裡。

除了視覺之外,結合聽覺、嗅覺、觸覺甚至味覺,能讓設計更加完整及立體,繼2019新年賀卡結合嗅覺的的嘗試後,此次更試著將聽覺的感受融入其中,以音樂會的形式邀請大家走入不同情境的中秋饗宴——三首和月亮有關的歌陪伴所有夥伴在不同情境下度過中秋節。造型以門票的形式呈現,並根據三首歌曲的調性設計相對應的視覺:簡約抽象的、古典精緻的、浪漫藝術的,也代表了手心在未來期待嘗試更多不同的設計風格,持續與各類品牌碰撞出新的火花與創意。

In the Chinese Moon of 2021, we think about the value of Hand-Heart Design, and think the target and vision deeper. We look forward to change the world through design. We also hope to listen and understand every customer so that we can accompany their brand growing and shining. The Chinese card of 2021 is made by the concept of ” Stand in partners shoes”. We design this greeting card customize and sent it to everyone’s heart.

In addition to vision, the combination of hearing, smell, touch and even taste can make the design completer and more three-dimensional. Following the attempt to combine the sense of smell in the 2019 New Year’s card, this time we try to integrate the sense of hearing into it and invite everyone in the form of a concert to enjoy the Chinese Moon feast in different situations: Three songs related to the moon, accompany all partners to spend Chinese in different situations. The modeling is presented in the form of concert tickets, and the corresponding vision is designed according to the tonality of the three songs: simple and abstract, classical, and delicate, and romantic and art. This also means that Hand-Heart Design will be more courageous to try different design styles in the future, and continue to interact with various types of brands with fantastic ideas.

結案時間 Case Closed– 2021.09

設計總監 Executive Design Director– 徐志揚 SYU,JHIH-YANG

專案企劃 Project Planning– 盧臆雯 LU,YI-WUN

設計師 Designer– 盧臆雯、潘東 LU,YI-WUN, PAN,DONG

動畫 Animator– 李品蓁 LI,PIN-JHEN

協力廠商 Collaborative Partner–

大亞紙業 DAYA PAPER:香氛紙 190g/彩艷紙200g/鄉村紙130g(外封套)

美育印刷 MERITY COLOR PRINTING CO.

天成精緻燙金 TIAN CHENG Bronzing CO.

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