RAYFU 瑞滬企業與震南鐵線深耕扣件產業超過三十年，從線材生產、螺絲製造到全球出口，建立完整供應鏈體系，持續以 M.I.T. 台灣製造拓展國際市場。隨著企業規模與全球布局持續擴張，既有商標與品牌資產已無法完整反映企業的專業形象與品牌定位。因此，手心設計事務所透過品牌工作坊及深度訪談，重新梳理品牌核心價值與未來發展方向，建立更符合企業成長階段的品牌識別系統。

RAYFU has specialized in the fastener industry for more than three decades, establishing a fully integrated supply chain spanning wire production, screw manufacturing, and global export. As the company expanded internationally, its existing trademark and brand assets no longer reflected the scale, professionalism, and future positioning of the business. Through brand workshops and in-depth interviews, we redefined the company’s core values and developed a renewed identity system aligned with its long-term vision.

品牌研究過程中，我們發現 RAYFU 的競爭優勢不僅來自成熟的製造技術，更來自長年累積的企業文化——對品質的高度要求、積極回應客戶需求，以及持續精進製程與服務的精神。手心因此歸納出「品質至上、熱心服務、持續改善」三大品牌核心價值，並將其轉化為品牌視覺語言。全新的標準字以穩定方正的字體結構傳達專業與品質，透過圓角細節展現服務溫度，並融入扣件產業線材的造形語彙，象徵企業持續改善與不斷成長的精神，同時以溫潤的 RAYFU 藍建立值得信賴且具有國際感的品牌形象。

Our research revealed that RAYFU’s strengths extend beyond manufacturing expertise to a deeply rooted corporate culture built on uncompromising quality, responsive customer service, and continuous improvement. These qualities were distilled into three core brand values—Quality First, Dedicated Service, and Continuous Improvement—which became the foundation of the new visual identity. The custom wordmark features a stable geometric structure to communicate precision and reliability, softened with rounded details to express approachability. Subtle references to wire forms from the fastener industry are integrated into the typography, while a refined RAYFU Blue reinforces the brand’s trustworthy and international character.

此次品牌識別優化不只是標準字更新，而是將企業三十餘年累積的專業、品質與信任，轉化為可辨識、可延續的品牌資產。新的品牌識別建立更清晰且一致的品牌形象，協助 RAYFU 從過去以製造能力被市場認可的企業，進一步發展為具有國際辨識度與長期品牌價值的品牌。

The project goes beyond redesigning a wordmark; it transforms more than thirty years of expertise, quality, and trust into a recognizable and enduring brand asset. By establishing a clearer and more consistent identity, the renewed system enables RAYFU to evolve from a respected manufacturer into a globally recognizable brand with long-term strategic value.