CSR｜台中銀行2018企業社會責任報告書 Taichung Bank 2018 CSR

此次台中銀行2018 CSR設計風格以向量插畫為表現主軸，除了以具有豐沛活力的插畫貫穿整本報告書外，也特別將數據、文字以資訊視覺化方式呈現，簡少讀者對大量且複雜資訊的負擔，並提升閱讀的興趣與效率。

The Taichung Bank 2018 CSR design is based on vector graphics. In addition to the energy illustrations throughout the CSR, the data and text are also presented in the Information Visualization way. It reduces the burden of readers on a large amount of complex information, and enhances the interest and efficiency of reading.

封面設計以逐漸茁壯的台中銀行所構建的城市為主題，畫面中並強調新進駐的馬來西亞分行在其中與客戶及環境一同成長。畫面前方的吉祥物-台妹、阿中寶寶也在招呼著民眾們一同參與，塑造歡樂、友善、環保、交流等視覺意象。整個城鎮造型也建構出台中銀行LOGO的視覺型態。

The cover design is based on the city buildings and the Taichung Bank, which are growing stronger and stronger. In the image, it emphasizes that the new Malaysian branch of Taichung Bank grows together with customers and the environment.

The mascots in front of the image Tai-Mei and Baby of A-Zhong are also inviting the public, creating visual images such as joy, friendliness, environmental protection, and communication. The shape of the town also constructs the visual from the logo of Taichung Bank.

手心設計的CSR手冊著重不同篇章的統一性與識別性，透過資訊層級的分層規範，建立屬於個別專案的專屬色彩計畫，使章節頁依照該章節之內容進行配色，在章節內容中將故事及文章情節繪製插畫設計輔以說明內容，並讓台中銀行的LOGO巧妙出現於各插圖中，在進行CSR報告書的閱讀時，無形中也強化了品牌印象的傳播。

Our CSR design always focus on the unity and identification of different chapters. Through the information level system to build an exclusive color plan belonging to each project, so that each content pages pairs up different color, and the stories are placed in the chapter content with illustration way and the logo of Taichung Bank is cleverly displayed in each illustration. When reading the CSR, the dissemination of the brand image is also invisibly strengthened.