識別設計|監察院總體識別提案I Control Yuan CIS Design Proposal I

本策略設計為概念提案,非正式採用之方案。​
This brand design is a conceptual proposal, not a adopted scheme in the end.​


【緣起】​

「監察制度」與「民主人權」是目前世界憲政發展的趨勢與潮流,監察院身為監督政府的除錯程式,更擔任了人權發言人的重要角色。因應時代影響而產生的轉型不僅再次釐清職責,更使監察權透明化,成為我國人權政策執行和守護的重要機構。​

不僅傳承了公平、正義、嚴謹的態度,更期望能成為人民後盾,公正廉明地行使監察職權,使國家、人民充滿幸福感。手心乘著本次總體識別更新的機會,發展了一系列的識別設計,本次作品雖為槍稿,但依然呈現出團隊的用心與概念。



【Origin】​
The monitoring system and democracy and human rights are the current trend in the development of constitutionalism in the world. As a debugging program for the government, the Control Yuan also plays an important role as a human rights spokesperson.​

In response to the transformation of the times, it has not only clarified responsibilities again, but also made the power of supervision transparent. It has become an important institution for the implementation and protection of Taiwan human rights policy.​

Not only has it inherited the attitude of fairness, justice, and rigor, but it also hopes to be the support of the people, exercise supervisory powers impartially and honestly, and make the country and the people full of happiness.​

Taking the opportunity of this overall identification update, we have developed a series of identification designs. Although this design work has not been adopted in the end, it still presents the team’s intentions and concepts.​

【設計過程】​
在本次的提案中,我們設立了幾個設計目標:​
1.建立信任:使監察院公平正義的形象走進人民心中,加深人民對政府的信任與安全感。​
2.強化溝通:藉由整體品牌形象的更新,使監察院的使命及目標以更清晰明確的型態與人民、社會進行全方位溝通。​
3.回應期盼:將監察院的古蹟文化與新時代人民對於監察體制、人權發展的期盼,揉捏形塑成更符合世界潮流與未來發展的全新印象。​

經過大量的資料收集與一連串的激盪思考過程,最終團隊歸納收斂了三個核心概念,除了象徵監察院的過去,更期盼能開創嶄新的未來發展,分別為「民主/人權」、「保護/保障」,以及「公平/正義」。​

【Design Process】​
In this proposal, we set several design goals:​
1.Build trust: Make and strengthen the image of fairness and justice of the Control Yuan in the hearts of the people, and deepen the people’s trust and sense of security in the government.​
2.Enhance communication: Through the update of the overall brand image, the mission and goals of the Control Yuan will be clearer and more definite. It can assist the Control Yuan to communicate with the people and society in an all-round way.​
3.Respond expectation: The monuments of the Control Yuan and the people’s expectations of the supervision system and the development of human rights in the new generation will become a new image that is more with world tendency and future development.​

After a lot of data collection and a series of exciting thinking processes, our team finally concluded three core concepts. In addition to symbolizing the past of the Control Yuan, we also look forward to creating a new future: democracy/human rights, fairness/justice, and protection/guarantee.​

【設計成果】​

此款Logo設計上除了結合三大核心價值,更以「希望=監察院」做為前提,使用「燭光/希望」的視覺符號,強化監察院作為人權保護者的象徵性,融合多義圖形的手法,在已存在的象徵(鋼筆)之上賦予「執行」之意。​

色彩選用象徵希望、光芒、燭火的琥珀金色,與代表平等、中立、公正的墨黑色,強化監察院剛中帶柔的外部形象,整體造型現代簡約,期望能跳脫政府機關傳統、制式化的刻板印象。​

延伸燭光與鋼筆的設計概念,我們發展了兩套輔助圖形,分別適用於「外部形象展現」與「公開展演、活動」。前者以強化「希望=監察院」此一前提進行設計,將希望具象化為窗中的燭火,深化監察院「替人民帶來光芒與幸福」的品牌形象。​

形象系統用於賦予象徵,活動系統則以「行動=鋼筆」為設計前提,可應用於和民眾的接觸面,以深化監察院「重視與人民對話及實際行動」的品牌形象。兩套輔助圖形系統相輔相成,其中的元件更可靈活拆解應用,適用於各種不同的媒介與品牌應用品項。



【Design Result】​
In addition to combining the three core values, this logo design also takes “Hope = Control Yuan” as concept, uses the visual symbols of “Candlelight and Hope”, strengthens the Control Yuan image as a human rights protector. It incorporates the ambiguous figure style and the existing symbol “fountain pen” that is given the meaning of execution.​

To strengthen the rigidity but softness image in the Control Yuan, the color is selected the amber and gold color, which symbolizes hope, light, and candlelight, pairs up ink black color, which represents equality, neutrality, and justice. The overall is modern and simple, we hoped that can change the government agencies’ stereotype that is traditional and standardized.​

Extending the design concept of candlelight and fountain pen, we developed two sets of auxiliary graphics, which are suitable for “external image display” and “public exhibitions and events” respectively. The former is designed with “Hope = Control Yuan “, which embodies hope as a candlelight in the window, and strengthens the brand image of Control Yuan bringing light and happiness to the people”.​

The image system is used to give symbols, and the activity system is designed with ” action = the fountain pen ” as the design theme. It is suitable be used when Control Yuan interacting with people, in order to deepen the brand image of the Control Yuan that “focus on communicating with people and taking practical action”. The two auxiliary graphics systems complement each other, the elements of which can be flexibly used, and are suitable for various media and brand application items.​



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結案時間 Case Closed-2021.04​
設計師 Designer-盧臆雯 LU,YI-WUN、蘇筱雯 SU,SIAO-WUN、林宜慧 LIN,YI-HUEI、江珮瑜 JIANG,PEI-YU、劉家溱 LIOU,JIA-JHEN、李奕臻 LI,YI-JHEN、葉子豪 YE,ZIH-HAO、潘東 PAN,DONG​
專案企劃 Project Planning-蘇連捷 SU,LIAN-JIE、王彥筑 WANG,YAN-JHU​
設計總監 Executive Design Director-徐志揚 HSU,CHIH-YANG​

協力夥伴 Assistant Partner​
專案顧問 Advisor-林磐聳教授 Professor LIN,PAN-SONG、李億勳教授 Professor LI,YI-SYUN、林宏澤教授 Professor LIN,HONG-ZE​
影像製作 Photo Processing-森林影像 Forest Pictures​

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