寶可齡擁有全球領先的「沖牙機關鍵技術」，研發團隊致力於創造高安全性、穩定性並富有專利成份的技術，透過創新應用，解決大眾日常健康保健問題。

PORClean boasts the world’s leading key technology for water flossers. The R&D team is dedicated to creating high-safety, stable, and patented technologies. Through innovative applications, they aim to solve everyday health care problems.

在本次品牌躍飛計畫中，手心作為管顧團隊將目標著重於為寶可齡建立一套完整的品牌資產，包括 品牌形象 與規範的確立，以及品牌溝通策略系統的構建。同時也打開市場對沖牙機的認知和接受度。

In the Branding Taiwan project, we as the consulting team, focuses on establishing a comprehensive brand asset for PORClean, including defining the brand image and guidelines and constructing a brand communication strategy system. Simultaneously, the goal is to increase market awareness and acceptance of water flossers.

有別於多數沖牙機既有的「機能性」定位，我們轉為強調產品的使用體驗，結合生活品味的沖牙機，以時尚美學作為與市場溝通的新語彙，確立寶可齡的品牌使命「挑戰消費者體驗，改變口腔清潔的刻板印象，讓更多人愛上口腔清潔」。

Unlike most water flossers that focus on “functionality,” we emphasize the user experience, combining lifestyle and taste with our water flosser. Using fashion aesthetics as the new vocabulary for market communication, we establish PORClean’s brand mission: “Challenge consumer experiences, change the stereotype of oral care, and make more people fall in love with it.”

以簡約的線條作為6X 品牌形象 及視覺形象貫穿整個產品線，不僅傳遞輕薄的意像，也連結到包包與口袋開口，搭配從中拿取6X沖牙機的情境，傳達「因為輕薄，所以無 所不在」；色彩上使用暖色調與現有競品做出區隔，簡潔卻有力的畫面，使整體更現高端精品質感。 

Using simple lines as the visual image for the 6X product line, we convey a lightweight concept connected to the imagery of taking the 6X water flosser out of a bag or pocket, highlighting “lightweight, therefore ubiquitous.” Warm tones are used to differentiate from existing competitors, creating a simple yet powerful visual that enhances the high-end and premium feel of the product.

品牌標準色以藍色及不同明度與彩度的灰構成，呈現專業、沈穩、時尙、經典的品牌調性，輔助色彩以低彩度之不同色相構成，搭配色系間明度之變化，因應未來產品線擴展使用。

為使寶可齡 品牌形象 更為統一，所有傳媒所用文字皆使用指定字體，包含英文的 Niveau Grotesk 系列字體，以及源樣黑體的系列字體作為中文應用時的字體。