Project Overview

艸研所 是一個天然冷製液態皂的品牌，嘗試以古法晾皂、天然植物原料等為特色做出差異性，但由於缺乏記憶點，難以打動消費者。透過 品牌策略 ，我們重新定義艸研所的定位，強化訴求與特色的關聯性，打造獨特的品牌識別。

“Cao Yan Suo,” a brand specializing in liquid soap, trying to set apart by highlighting ancient air-dried method and natural ingredients. Lacking memorable communication factors made it challenging to capture consumers’s attention. Through brand strategy, we redefined the positioning of Cao Yen Suo, created a refreshed brand identity.

Strategy

我們希望創造天然極簡主義以外的訴求，更著重於與消費者的情感聯繫和體驗，形成與他牌的差異性；我們確立了品牌的核心價值「呵護、天然、專業」，基於這些價值提出全新的 品牌策略 概念「零距離的天然守護」，打造來自艸研所的溫暖及可靠。

Our goal is to develop an appeal that goes beyond natural minimalism, focusing on emotional connections and with consumers. We’ve defined the brand values as “caring, natural, professional,” and introduced a new brand concept: “zero distance care,” creating a the warmth and reliability that originates from Cao Yen Suo.

Brand Logo

Logo優化將原有設計進行修飾，透過骨架調整，使整體形象更加細膩圓潤，展現更多溫暖舒適的空氣感。

The logo rebrand refines the original design for a warmer, more inviting ambiance. 

Key Visual

品牌主視覺以呵護感、人性化的風格插畫，透過人與植物間的互動強調天然親膚，營造親密情感記憶的品牌情境。

Adopting a nurturing and humanistic style, the key visual emphasizes natural interactions between humans and plants, fostering intimate emotional connections.

Color System

為使視覺形象更加統一，色彩系統從三種品牌核心感受為出發點，制定天然-綠、呵護-橘、專業-金，讓每個人都能感受到艸言所由內到外的零距離守護。

The color system, based on three core sensations – natural (green), nurturing (orange), and professional (gold) – ensures a cohesive visual identity, allowing people to experience Cao Yan Suo’s care, both internally and externally.