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台南市立圖書館新總館之 CIS設計 ，為加深大眾的識別記憶與聯想，使用逐層往下內縮的建築外觀作為識別標誌輪廓，以象徵書冊的方形為單元，加入規律的漸變手法表現建物特色——頂層的隔柵構造，於塊面及其交界處融入象徵書冊、光影、氣息的幾何曲線造型，為幾何為主的標誌圖案帶入有機、連貫的自然氣息。
In order to deepen the identification and association of the people, we design the identity system of the new main building of Tainan Public Library with the building appearance that is indented layer by layer is used as the outline of the identification mark.
Taking the square symbolizing the book as a unit, integrate the gradual change technique to present the characteristics of the grille structure on the top floor. To bring the organic, coherent and natural scent into the logo, we connect the curves symbolizing the book, light, shadow, and breath are integrated into the block surface and its junction.
The square unit not only symbolizes books, but also represents this comprehensive space, which will become a multi-learning place for citizens and readers. It is expected that after the opening of the library, the light, shadow and aroma of books will flow alternately in this new field that blends the past and the future, the tradition and the contemporary, just like the logo design.
At the same time, we also constructed a dynamic identification system: the rectangular units of the deconstructed logo pattern. Then, according to the collection characteristics of each branch library, it will be reorganized into 44 representative new icons of local branch libraries. The characteristics of each branch library can be presented and connected with the main library, so that users can more clearly identify the overall brand from a distance.
It not only fully presents the high flexibleness and inclusiveness of the brand identity system, but also is an innovative form applied between the main library and branch libraries. To integrating the brand’s business idea and core spirit through a unified visual design. In the future, the library will continue to expand. When there is a new library, this system can be extended to achieve the goal of sustainable development.
The color plan is composed of light gray, which represents stone in natural building materials, and tan color which represents wood. The auxiliary pattern continues the gradient square technique of the logo, which outlines the visual rhythm effect of flipping through the book. It is hoped that through this design, a visual tone with deep humanity and clear recognition will be established for this knowledge oasis in southern Taiwan. It will show flexibility and tolerance in the changing times and become the best place for readers to exchange ideas.
設計統籌 Design Overall Planning－劉家溱 LIU,CHIA-CHEN
設計師 Designer－劉家溱 LIU,CHIA-CHEN、江珮瑜 JIANG,PEI-YU、潘東 PAN,DONG、盧臆雯 LU,YI-WEN
專案企劃 Project Planning－蘇連捷 SU,LIEN-CHIEH、王彥筑 WANG,YAN-ZHU
設計總監 Executive Design Director－徐志揚 HSU,CHIH-YANG