CIS設計|高雄品牌策略智庫|Kaohsiung Brand Strategy CIS Design​



隨著時代及產業結構變遷,「品牌」儼然成為新的企業發展思維,良好的品牌經營策略與產品相輔相成,能為企業創造超乎想像的效益與價值。過去以製造業為重的南台灣基於成本、技術本位的思考,許多企業主雖擁有品牌經營的概念,卻不知該從何開始,怎麼做、該做什麼,成了最大的阻礙與挑戰。

With the changes in the times and industrial structure, “brands” have become a new corporate development thinking. A good brand management strategy and high-quality products complement each other to create benefits and value beyond imagination. In the past, southern Taiwan, which was dominated by manufacturing, was based on cost and technology thinking. Although many business owners had the concept of brand management, they did not know where to start and how to do it. This became the biggest obstacle and challenge.​

高雄其實擁有許多優秀的品牌服務業者,包含設計、行銷、企劃、數據分析、網路平台建置等,由國立高雄大學產學育成中心發起的「高雄品牌策略智庫」將各領域菁英集結,期望打造高雄在地的品牌服務生態系,以完善、系統性的品牌策略規劃,賦予每個品牌獨特靈魂。​

There are many excellent brand service providers in Kaohsiung, including design, marketing, planning, data analysis, and network platform construction. The “Kaohsiung Brand Strategy ” found by the National Kaohsiung University Industry Academia Incubation Center gathers elites from various fields, hoping to build a local brand service ecosystem in Kaohsiung, and give each brand a unique soul with comprehensive and systematic brand strategy planning.​



本次設計期待能充分傳遞高雄品牌策略智庫專業、跨領域的核心精神,Logo以漸變的概念來呼應思考的多元性,虛實交錯的線條與塊狀面積結合為象徵高雄的字母K,具有動態感的造型代表溝通、執行上的高效率,進一步整合完成全面性的策略及發展。

This design is expected to fully convey the core spirit of KBS, which is professional and cross-domain. The logo echoes the diversity of thinking with the concept of gradation. The interlaced lines and block combine to form the letter K that symbolizes Kaohsiung. The dynamic style represents high efficiency in communication and execution, and further integration to complete a comprehensive strategy and development.​

保留部分尖角的造型象KBS的精準思考及專業快速的高效能,並以象徵理性、嚴謹的靛藍搭配親和、溫暖的橙橘,看似對比的兩個顏色卻於圖像中完美結合,更彰顯KBS跨領域的思維模式。輔助圖形同樣以靈動的線段搭配沈穩色塊,靈活的多變性能組合擴充不同排列方式,視情況應用於各種情境。​

Retaining part of the sharp corners symbolizes KBS precise thinking and professional efficiency, and uses indigo that symbol rationality and rigor, with the friendly orange. The two contrasting colors are perfectly combined in the image, which further highlights the KBS interdisciplinary thinking mode. Auxiliary graphics also use dynamic line pairs up calm color blocks, flexible performance combination into a variety of arrangements, suitable for various situations.​​

高雄擁有不亞於北部的軟性實力與能量,高雄品牌策略智庫的組織與推動能媒合組織成員的專長領域,透過滾動式的培育、認證模式擴大智庫規模,打造跨國際的品牌發展供應鏈,透過不同領域的高效服務條件提供精準的品牌策略方案,由策略規劃至實際執行,系統性地提供整合服務,通過嚴謹的策略模式提供客戶全面性規劃及品牌成長機會。

Kaohsiung has the powerful strength and energy no less than the north of Taiwan. The KBS organizes the expertise of its members, expand the scale through cultivation and certification to build a development supply chain of multinational brand. Provide accurate brand strategy plans through efficient services in different fields, from strategic planning to actual implementation, systematically provide integrated services, and provide customers with comprehensive planning and brand growth opportunities through rigorous strategic models.​

KBS深信團隊力量可以達成一個單位做不到的事,透過組織在地實力,讓每一隻品牌獨角獸躍出台灣,在國際品牌間展露頭角,孕育出更多隱藏的冠軍獨角獸。

KBS believes that team power can accomplish things that one company can’t do. Through organizing local strength, each unicorn-brand will jump out of Taiwan, make a brilliant figure in international, and breed more hidden unicorn-champions.​



高雄品牌策略智庫組織成員 KBS Members​
國立高雄大學產學育成中心劉建成經理
National Kaohsiung University Industry Academia Incubation Center Manger LIU,CHIEN-CHENG​
國立高雄大學社會網絡創新中心楊書成主任
Social Network Innovation Center Manager YANG,SHU-CHEN​
台灣社會網絡學會丁一賢理事長
Taiwanese Association For Social Networks Director General TING,I-HSIEN ​
聚力多媒體行銷賴鼎中執行長
OPower Multimedia Marketing CEO TROY LAI​
iNiN 陳佩甄創辦人
iNiN Promoter CHEN,PEI-JHEN​
鮮奇樂整合行銷趙思行執行長
Create Chila CEO JHAO,SIH-SING​
甫東科技賴家榮總經理
FullDot Technology General Manager
數位玩家莊子緯執行長
Digital Player CEO CHUANG,TZU-WEI​



結案時間 Case Closed-2020.02​
設計師 Designer-李奕臻 LI,YI-JHEN、蘇筱雯 SU,SIAO-WUN、劉家溱 LIOU,JIA-JHEN、葉子豪 YE,ZIH-HAO​
專案企劃 Project Planning-王彥筑 WANG,YAN-JHU​
設計總監 Executive Design Director-徐志揚 HSU,CHIH-YANG​
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