Taiwan Tobacco & Liquor Corporation’s pure rice vinegar and apple cider vinegar use natural materials and bacterial strain. After aging, they have a special flavor of natural maturation. The unique agarwood and oak barrel aroma in the wine cellar jug makes it even more unique when used in cooking. We hope that through this packaging design, give these two hot products new values.
The rice vinegar has been matured in a wine jug for three years, and has a strong aged jug aroma, which is especially suitable for Chinese cuisine. The apple cider vinegar is brewed from pure apple juice. The fresh apple aroma is stored in whisky jug barrels for three years. The warm, clear and graceful aroma can increase different flavor to Western cuisine. How to combine Chinese and Western so that the advantages of the two products can be highlighted, but they can still be seen as the same series. This is one of the challenges of this packaging design.
After collecting and analyzing competing products on the market, we make sure this design theme “New Oriental Style”, transforming the visual elements of the traditional Oriental, while maintaining the cultural charm, showing different personalities, just like the product, mature and unique. Designed with Chinese Western Fusion: the rice vinegar uses a Chinese frame to highlight its ripe and smooth taste; the apple cider vinegar is matched with a Western frame to echo the its mellow and fresh characteristics.
The gift box design with the concept of “Family Crests” and hand-painted shading to create a sense of hierarchy. The font design is also fastened to the design theme of New Oriental Style. The steady and square calligraphy font is integrated into the flying, neat pauses and transitions to make the whole delicate and correct. However, it does not fall into the traditional old-school, with stamping method, it presents an exquisite visual and also echoes the mature and connotative flavors of the two products.
結案時間 Case Closed－2021.08
設計師 Designer－蘇筱雯 SU,SIAO-WUN
協力設計師 Assistant Designer－潘東 PAN,DONG
專案企劃 Project Planning－蘇筱雯 SU,SIAO-WUN、王士豪 WANG,SHI-HAO、蘇連捷 SU,LIAN-JIE
產品攝影Photography－無二創意 WU2 Creative Limited Company
設計總監 Executive Design Director－徐志揚 HSU,CHIH-YANG