品牌設計|口口鮮品牌及包裝設計|​GOGO FRESH Brand and Packaging Design​

「如何透過設計為產品加值?」是手心持續探索與努力的目標。​

How to enhances the value to products through design?” This is the goal we have been working hard for.



「市面上有許多賣蝦子的,但能做到把印尼潮間帶生態蝦用貨櫃帶到台灣的,我們絕對是數一數二」,談起蝦子,口口鮮的創辦人呂小姐總是有說不出的驕傲與自信。與許多創業者一樣,大家都想把自己最好的產品帶給更多人認識,但市場上的水產品牌這麼多,如何才能為這個品牌注入不一樣的生命?

​”There are many shrimp sellers on the market, but we are definitely one of the best in bringing the Indonesia’s eco-shrimp in containers to Taiwan”. ​When talk about shrimps, Miss Lu, the founder of the GoGo Fresh, who always full of pride and confidence.​ Like many entrepreneurs, everyone wants to bring their best products to more people, but with so many seafood products on the market, how can we inject a different soul into this brand?​


經過無數次與創辦人的工作討論、市場調查,最終定義出專屬品牌的核心概念:南緯5度的新鮮。延續此概念,Logo以細膩精緻的線條勾勒出生長於南緯5度的紅樹林與朝陽下活蹦亂跳的鮮蝦,結合成如同家徽般的印象圖騰。​

After repeatedly discussions and market surveys, the core exclusive concept of GOGO Fresh was finally defined: The fresh at Five degrees south latitude.​ Continuing this concept, the logo designed with the mangroves growing at 5 degrees south latitude and the shrimps jumping in the sun with delicate lines, combining them into a totem like a family crest.​

色彩則跳脫傳統海鮮印象的藍色,使用充滿異國風情、神秘感十足的紫色,以及優雅細緻、低調華麗的綠色,搭配融合產地印尼風采與創辦人姓氏的輔助圖形。一個帶有濃濃東南亞氣息的新品牌就這樣誕生,在以日式書法風格當道的水產品牌市場中,有了獨特的品牌區隔型與識別性。​

We think outside the box not to use blue that have an impression of general seafood but to use exotic and mysterious purple, and pair up elegant and low-key green.​ The auxiliary graphics design with the Indonesian characteristics and the founder’s surname, a whole new brand with a Southeast Asian style was born. Now in the seafood products market is popular by Japanese calligraphy style, GoGo Fresh has a unique brand differentiation and identification.​

此次 品牌設計 我們透過觀察找出品牌不同的特質,並透過設計將想像轉化為視覺,精緻的質感也提升了產品的價值感,這也是手心一直以來的設計初心:看見看不見的價值。

​In this brand design, we observe and find out the different characteristics of GoGo Fresh and transform imagination into vision through design. The exquisite design enhances the value of the product. This is the original intention of the Hand Heart Design Firm: seeing the invisible value.​

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結案時間 Case Closed-2019.12​
設計師 Designer-李奕臻 LEE,I-CHEN、徐子皓 SYU,ZIH-HAO​
專案企劃 Project Planning-蘇連捷 SU,LIEN-CHIEH​
設計總監 Executive Design Director-徐志揚 HSU,CHIH-YANG​

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