“用時間醞釀出自然的美味，讓每一口都薄脆香酥”

Crafting natural flavours through time, delivering a crispy and delicate bite in every piece.

盛香珍 食品 – 成偉食品股份有限公司 推出的蘇打餅乾，以18小時長時間發酵的工藝為核心亮點，打造更加薄脆口感，將食材天然、激發食慾、吸引年輕族群作為本次設計的主要訴求。

盛香珍 (SHJ) introduces its soda crackers, showcasing an 18-hour fermentation process as the feature. This innovation creates exceptionally thin and crispy texture, highlighting natural ingredients, sparking cravings, and appealing to younger consumers—the core focus of this design.

在包裝設計上，我們以「18小時」作為強烈的視覺主題，將製作過程中的時間價值轉化為產品的溝通語言。運用簡約的設計與編排，以最少的元素表現最多的想像空間，並透過明亮的配色與實物照片的呈現，突顯餅乾的薄脆與天然，讓顧客一眼就感受到時間的價值與天然的誠意。

For the packaging design, we centered the theme on “18 hours,” transforming the value of time in the production process into the communication strategy. The minimalist layout, uses only essential elements to spark imagination, while bright colours and product photography emphasize the crackers’ delicate crunch and natural quality. This approach lets customers immediately sense the value of time and the authenticity of natural flavours.