針對「玉山大曲」、「玉山台灣高粱酒六年陳高」、「玉山台灣高粱酒八年甕藏」設計此系列瓶標及包裝。為兼顧三款酒體的獨特性與系列性， 包裝設計 以色彩作為系列產品的主要識別，「玉山大曲」為高粱系列中最受歡迎的入門款之一，沿用過去玉山高粱的金、黃色系，高貴不貴，並能讓既有的受眾直覺地擁有品牌熟悉感；只在特定通路販售的「六年陳高」與「八年甕藏」除了在酒標設計特別突顯年份外，也各別擁有獨立的外盒包裝，色彩選用銀色與藍色，利用貴金屬與鑽石的代表色彩，象徵這兩支酒的高貴與不凡。
This proposal focuses on a series of YUSAN DAQU, YUSAN 6 YEARS OLD TAIWAN KAOLIANG LIQUOR and YUSAN 8 YEARS OLD JUGGING TAIWAN KAOLIANG LIQUOR to design the wine label and the packaging.
In order to give consideration to the uniqueness and link up the three wines, we chose color to be the main identification of the series products. The YUSAN DAQU is one of the most recommended entry-level in the Yusan Taiwan Kaoliang Liquor series. We use the gold and yellow colors of Yusan Taiwan Kaoliang Liquor, so that the existing customers can intuitively have a familiar brand identification.
瓶身插畫以緊密細緻的點描技法勾勒台灣第一高峰的磅礡氣勢，透過此款設計傳遞飽滿酒體帶來的勁道及嗆感，細膩的筆觸除了提升品牌視覺上的豐富性之外，更與玉山高粱多層次的口感相互呼應，透過一點一畫的細膩考究，步步斟酌做最忠實的傳達，如同玉山群峰蘊含著無數珍貴的生命寶藏，每一口皆是驚喜。
The bottle illustration depicts the majestic momentum of Taiwan’s highest mountain with a meticulous stippling. This design conveys the strength and choking feeling of the wine. In addition to enhancing the visual richness of the brand, the delicate brushstrokes also echo the different tastes of Yushan Taiwan kaoliang liquor. Through the meticulousness of researching, conveying the truest faith, just as the peaks of Yushan contain countless treasures of life, every bite is a surprise.
瓶標與包裝選用極具紋理與觸感的再生金紗紙作燙印工法，搭配紙張表面微細分佈的金箔與銀箔，再一次次的打樣中反覆修正，創作出華麗而獨特，細膩且高貴的質感酒標，符合臺灣菸酒「遵循古法，輔以現代化」的精緻釀造工藝精神，也讓酒香的美透過視覺與觸覺被感動。
The wine label and packaging are made of recycled gold gauze paper with great texture and tactility as a blocking foil method, with finely distributed gold and silver foils on the surface of the paper. Repeated corrections in the proofing again and again, creating a gorgeous and unique, delicate and noble wine label,
In line with the exquisite brewing process spirit of “following ancient methods, supplemented by modernization” of Taiwan Tobacco & Liquor Corporation, it also makes the beauty of the wine be touched by sight and touch sensation.
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設計師 Designer－林宜慧 LIN, I-HUI、劉家溱 LIU,CHIA-CHEN
專案企劃 Project Planning－蘇連捷 SU,LIEN-CHIEH
設計總監 Executive Design Director－徐志揚 HSU,CHIH-YANG
攝影Photography－雅特蘭商業攝影工作室