CSR設計 | 台達電 2018 企業社會責任報告書 Delta 2018 CSR Design

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面對氣候日益變遷, 台達電 秉持「環保節能愛地球」的企業使命,持續開發創新節能產品。此次 企業社會責任報告書 也延續這樣的企業理念,以「環保、節能、創新」的概念做為視覺發想。

Facing the changing climate, Delta insists the corporate mission of ” Energy Saving, Environmental Protection, and Love the Earth”. Delta continues to develop innovative energy-saving products. This Corporate Social Responsibility report also continues this corporate philosophy, using the concepts of environmental protection, energy saving, and innovation as a visual idea.

目錄頁以企業標準色色塊結合文字呈現,捨棄繁複的裝飾手法,期望呈現簡約專業的整體視覺感受;章節頁系統以藍、綠相互交替運用,並依各章節所敘述的內容設計相對應的icon,同時也利用線條的方式再次強調 企業社會報告書 整體俐落的感覺。

The catalog page uses corporate standard color blocks combined with text, abandoning complicated techniques, and expects to present a simple and professional overall vision; chapter pages are alternately used in blue and green, and corresponding icons are designed according to the content described in each chapter, and lines are used again. Emphasize the overall neatness of the corporate social report.

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利用色彩凸顯環保節能理念的同時,為避免 CSR 整體色系太過於單調統一,在配置上也加入其他相近色彩點綴;內頁資訊則以圖表輔助閱讀,在藍綠色系為主體的前提下適當綴以對比的橘色來凸顯重要資訊,整體設計呈現成熟且專業的企業風格。

While using colors to highlight the concept of environmental protection, in order to avoid the overall color system of CSR from being too monotonous, similar color embellishments are added to the configuration; the information on the inside pages is aided by charts and readings, and a small amount of contrasting orange is used under the premise of blue-green as the main body. Important information, the overall design presents a mature and professional corporate style.

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如何將過多的資訊在不改變版型的前提下放入同一頁的內容中?一方面須妥善調整字級、字距、行距、比例,另一方面
在資訊縮小後透過色彩與適當的留白保有一定之易讀性,並注意資訊與資訊群組間的對齊及秩序,保持閱讀上的結構與
清爽。

How to put a lot of information on one page without changing the layout?
On the one hand, the word level, kerning, line spacing, and ratio must be adjusted. On the other hand, after the information is reduced, it is necessary to maintain legibility through color configuration and appropriate white space, and pay attention to the alignment and order between the information to maintain the structure and easy to read.

台達電子2018企業社會責任報告書線上下載 Delta 2018 CSR Download

http://filecenter.deltaww.com/about/download/2018_Delta_CSR_Report_CH.pd

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設計師 Designer:周一潔JHOU,YI-JIE、潘柔慈PAN,ROU-CIH、盧臆雯LU,YI-WUN、張甫正JHANG,FU-JHENG、劉又瑄LIOU,YOU-SYUAN、蘇亮丞SU,LIANG-CHENG​
專案經理Project Manager:蘇連捷 SU,LIAN-JIE​
設計總監Executive Design Director:徐志揚SYU,JHIH-YANG​

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