Design Concept
回望 2025 年,手心的新年賀卡以「蛇」作為核心意象,透過賀卡卡套的抽拉互動設計,描繪蛇脫皮、蛻變的過程;層層推進的蛇紋變化,也映照著手心在那一年裡,面對挑戰、不斷拆解與重組自我的狀態。
Looking back at 2025, Hand-Heart Design Firm’s New Year greeting set centered on the snake as its core motif. Through the pull-out interaction of the card sleeve, the design captures the moment of shedding and transformation. The layered evolution of the snake patterns reflects how we navigated challenges that year, continually deconstructing, reshaping, and moving forward.
內裡三款紅包袋延續蛇鱗的紋理語彙,並以不同色彩回應對 2025 的想像。
紅色系搭配燙金鱗片,象徵祝福與熱度;而鮮明跳躍的蛇紋配色,則指向突破、創造與未知的未來。
讓祝福不只停留在形式,而成為迎向新一年的能量延伸。
Inside, three red envelopes extend the snake-scale visual language, each expressed through a distinct color palette to reflect our vision for 2025. Red tones paired with gold foil convey warmth and blessings, while bold, vivid patterns point toward breakthrough, creativity, and the unknown. The gesture of blessing moves beyond form and becomes an energy that carries into the year ahead.




結案時間
總經理
專案企劃
設計師
2024.12
徐志揚
王彥筑
吳冠賢、蘇筱雯、葉子豪
Case Closed
General Manager
Project Planner
Designer
2024.12
Chih-yang Hsu
Ivy Wang
Guan-Shian Wu、Xiao-wen Su、Zhi-hao Yeh
