隨著永續趨勢與全球環保意識提升， 南台彩藝 憑藉著在綠色印刷的絕對優勢，逐步轉型打造為綠色印刷概念廠，以創新的視野開創印刷業的永續標竿。

As global sustainability awareness grows, NTI Printing is transforming into a pioneer of sustainable printing, setting new industry benchmarks.

本次品牌重塑的核心目標在於重新定義 南台彩藝 的品牌形象，透過內外部的訪談、共識營與問卷分析，我們與南台彩藝一同打造全新的企業形象，從定位、受眾、品牌核心，以強而有力的視覺語言傳遞企業精神，全面的對外展現優勢，拉近與市場的距離，推動企業向國際級規模發展。

The core objective of this brand revamp is to redefine Nantai Color Arts’ identity. Through in-depth interviews, consensus workshops, and survey analysis, we collaborated with the company to craft a refreshed corporate image. From brand positioning and target audiences to core values, we have established a compelling visual language that conveys the company’s spirit, highlights its competitive edge, and strengthens its market presence—paving the way for its expansion onto the global stage.

為呼應「綠色印刷」核心概念，品牌識別藉由紙張的堆疊與彎折，在負空間形成樹的造型，呈現南台彩藝持續推動環保印刷與社會共榮的美好未來。標準字設計則選擇穩重的黑體字型為基礎，橫豎筆畫的切角細節增添俐落與現代感，而橫細直粗的筆畫變化則讓字體層次更加豐富。 

To align with the concept of “green printing,” the brand identity incorporates the visual metaphor of stacked and folded paper, forming the negative-space silhouette of a tree. This design reflects Nantai Color Arts’ ongoing commitment to sustainable printing and shared social prosperity. The logotype is based on a bold sans-serif typeface, with precise angular details adding a modern, refined touch. The combination of thick vertical and thin horizontal strokes enhances the typography’s depth and sophistication.

輔助圖形的設計靈感來自 南台彩藝 的主力產品「彩盒」，透過不同的堆疊組合，變化出多元的視覺意象，像是綿延的靑山又或像是高樓林立的綠色城市，兩者都呼應著「印30計畫」，透過綠色印刷減少資源浪費，讓下一代擁有對美好未來的想像。 

The auxiliary graphics are inspired by Nantai Color Arts’ core product—color boxes. Through dynamic stacking arrangements, the visuals evoke various interpretations, from rolling green hills to towering eco-friendly cityscapes. Both representations align with the “Print 30 Initiative,” which aims to minimize resource waste through green printing, fostering a vision of a sustainable future for the next generation.