雖然巴黎世界運動賽事已精彩閉幕
但對運動的熱情還是持續感染著每一個人
While the Paris Olympics has wrapped up in spectacular fashion,
the passion for staying active still fuels us all.
Design Concept
Energy Time 是由盛香珍最新推出的能量飲,為消費者提供運動後補充能量的新選擇。
運動不僅是體力的較量,也是對心靈和意志的挑戰,為了呈現運動時的爆發力和運動後的能量補給需求,再 包裝設計 上,我們透過強烈的視覺元素『閃電象徵瞬間迸發的能量,『水滴』代表著即時補充的水分。
Energy Time is the newest energy drink from 盛香珍 (SHJ), designed to give you a fresh option for post-workout energy replenishment.
Exercise isn’t just about testing physical limits—it’s also a challenge for mind and spirit. To capture that explosive power during workout and the vital energy afterward, we’ve infused bold visuals into our design: lightning to symbolize a burst of energy, and water droplets to represent instant hydration.
此外,透過直覺、強而有力的文字設計「力+」與「水+」,簡單直接地從 包裝設計 傳遞出 Energy Time 的核心訴求。這不僅僅是一款能量飲,更是為每位運動愛好者設計的能量補充方案。
With straightforward, powerful messaging like “力+” (Energy+) and “水+”(Hydration+), Energy Time gets right to the point. It’s more than just an energy drink; it’s a custom-made solution for every fitness enthusiast.
Exercise isn’t just about testing physical limits—it’s also a challenge for mind and spirit. To capture that explosive power during workout and the vital energy afterward, we’ve infused bold visuals into our design: lightning to symbolize a burst of energy, and water droplets to represent instant hydration.
結案時間
設計總監
專案管理
設計師
攝影
2024.03
徐志揚
蘇連捷
王琮綸
吳俊賢
Case Closed
Design Director
Project Manager
Designer
Photographer
2024.02
Chih-yang Hsu
Lien-chieh Su
Alun Wang
Jun-xian Wu