包裝設計｜盛香珍 能量飲 Energy Time Packaging Design

雖然巴黎世界運動賽事已精彩閉幕
但對運動的熱情還是持續感染著每一⁠個⁠人

While the Paris Olympics has wrapped up in spectacular fashion,
the passion for staying active still fuels us all.

盛香珍 Energy Time 能量凍飲「元氣PLUS」「電解質PLUS」兩款，由手心設計負責口栓袋包裝設計，一路跟到完稿並配合印刷廠調整。包裝要呈現運動時的爆發力與運動後能量補給。主要選擇是「力+」「水+」大字搭配黃橘色閃電、藍色水⁠滴⁠。

Energy Time 是由盛香珍最新推出的能量飲，為消費者提供運動後補充能量的新選⁠擇⁠。

運動不僅是體力的較量，也是對心靈和意志的挑戰，為了呈現運動時的爆發力和運動後的能量補給需求，在包裝設計上，我們透過強烈的視覺元素『閃電』象徵瞬間迸發的能量，『水滴』代表著即時補充的水⁠分⁠。

Energy Time is the newest energy drink from 盛香珍 (SHJ), designed to give you a fresh option for post-workout energy replenishment.

Exercise isn’t just about testing physical limits—it’s also a challenge for mind and spirit. To capture that explosive power during workout and the vital energy afterward, we’ve infused bold visuals into our design: lightning to symbolize a burst of energy, and water droplets to represent instant hydration.

此外，透過直覺、強而有力的文字設計「力+」與「水+」，簡單直接地從包裝設計傳遞出 Energy Time 的核心訴求。這不僅僅是一款能量飲，更是為每位運動愛好者設計的能量補充方⁠案⁠。

With straightforward, powerful messaging like “力＋” (Energy+) and “水＋”(Hydration+), Energy Time gets right to the point. It’s more than just an energy drink; it’s a custom-made solution for every fitness enthusiast.

Exercise isn’t just about testing physical limits—it’s also a challenge for mind and spirit. To capture that explosive power during workout and the vital energy afterward, we’ve infused bold visuals into our design: lightning to symbolize a burst of energy, and water droplets to represent instant hydration.

新聞報導：https://market.ltn.com.tw/article/16271