Design Concept
復興北外婆家是「鄧師傅功夫菜」的二代店品牌,以孫子視角喚起童年記憶中對外婆家的溫暖與熱靠,主打溫潤懷舊的家常料理,將「家的味道」以更親切的方式傳遞給現代家庭。
The Fuxing Bei is the sub-brand of Chef Teng Restaurant. Inspired by childhood memories from a grandson’s view, it brings back the warmth and joy of meals at grandma’s house with nostalgic, home-style dishes.
我們以「溫馨趣味」、「經典細膩」、「自然真摯」為品牌核心,建構品牌的情感基礎,將外婆的形象轉化為品牌敘事主角,透過品質與實惠兼具的美味,重現熱鬧又溫暖的餐桌記憶。
The brand focuses on three values: warm and playful, classic and refined, and natural and sincere. Grandma becomes the main character, representing hearty, affordable meals that bring families together.
Logo設計從外婆追著頑皮金孫的趣味場景發展,描繪出家庭間的親暱互動與生活感,整體風格採手繪筆觸,搭配手寫標準字設計,保留手寫筆觸與線條質感,增添溫暖的人情味,打造具溫度與故事感的品牌風格,拉近與消費者的共感連結,讓每位顧客都能在熟悉的味道中,找回家的感動。
The logo shows a playful scene of grandma chasing her grandson, capturing the fun and closeness of family life. Hand-drawn lines and handwritten lettering add a personal, heartfelt touch—helping every customer feel a little closer to home.







結案時間
總經理
專案經理
設計組長
設計師
2025.05
徐志揚
王彥筑
蘇筱雯
張嘉育、徐維志
Case Closed
General Manager
Project Manager
Lead Designer
Designer
2025.05
Chih-yang Hsu
Ivy Wang
Wen Su
Wendy Chang, Eric Hsu
