The history of Formosa began with Anping, Tainan. The Reclaimed Land along the coast has made a rich ecology and the winding river constructs the life style of Anping. With the passage of time, the elegant quality appearance has been preserved, blending with the modern atmosphere, and intertwined into a unique style.
The Formosa Yacht Hotel, located in Anping, is the only tourist hotel in Taiwan that has a private wharf and is connected to a sea and canal. The hotel is close to scenic spots full of natural scenery and humanistic aesthetics such as Taijiang, Sicao, Yuguang Island, etc. The geographic location has the leisurely culture and the abundant life memory.
The brand takes “source” as its core value. We hope to lead travelers to find the roots of Taiwan culture, combining lake view, wharf, and cultural creativity to provide a unique accommodation and travel experience, extending the source of water, roots, destiny, reunion and xanadu. The five characteristics respectively represent that you can enjoy a unique yacht journey, Anping history and culture, happiness time, and being away from the hustle and bustle at the same time.
The arc shape at the top of the logo symbolizes merry reunion, and the endless shape like a wave at the bottom is connected by the FORMOSA brand name. It is a metaphor that endless beautiful things are happening at every moment in Formosa. It just like a glamorous sunset and also means that the Formosa Yacht Resort and travelers have fulfilled every exclusive memory that happened here together.
The auxiliary graphics combine “FORMOSA” with the core concept “source” to create a gradual visual style like the reflection of water waves. It adds to the brand image a sense of outdoor leisure and is more recognizable. The recurring water wave totem symbolized that it strengthened the wonderful impression when tourists are coming to Anping Formosa Yacht Hotel to experience water activities and culture.
Golden gives people a unique and charming feeling in color psychology, which can fully present the leisure and exquisite tourism experience of Formosa Yacht Hotel. Dark blue of cool colour tone strengthens the brand’s image of “unique insight” and “loving outdoor activities and adventures” in the minds of travelers. At the same time, the firebrick color and sunset color are extended from the logo to achieve the consistency of brand recognition. The secondary colors are divided into three parts, which bring people different images such as exquisite banquets and yacht journeys.
Born from the source, rich but exquisite. We are expected that every guest who comes to the Formosa Yacht Resort will experience the culture, leisure and exquisite travel experience, and start a special journey.
結案時間 Case Closed－2021.08
設計統籌 Design Overall Planning－林宜慧 LIN, I-HUI
設計師 Designer－林宜慧 LIN, I-HUI、潘東 PAN,DONG、葉子豪 YE,ZIH-HAO
專案企劃 Project Planning－蘇連捷 SU,LIEN-CHIEH、王彥筑 WANG,YAN-ZHU、王士豪 WANG,SHI-HAO
設計總監 Executive Design Director－徐志揚 HSU,CHIH-YANG
協力廠商 Assistant Partner
室內設計 Interior Design－含奕室內設計 HARMONY DESIGN CO.