禮盒設計 |棗參號蜜棗禮盒 TAIWAN JUJUBE Gift Basket Design​

蜜棗禮盒的 以棗三號的數字「3」為主體造形,流線而古典的線條傳遞品牌的質感與風華,棗子的樣態、花朵也化為設計語彙,融入整體設計當中,替古典華麗的氛圍增添些許質樸韻味,特別提取並簡化棗子花的元素作為輔助圖形,其圓滿對稱的外型也呼應棗子本身的吉祥涵義,整體設計簡約卻不失質感,充分呈現蜜棗的甜意與潤澤。

With the number “3” of Taiwan Jujube as the main shape, the streamlined and classical lines convey the texture and elegance of the brand. The shape and flowers of jujubes are also turned into design vocabulary and integrated into the overall design, increasing a little rustic charm to the classical and gorgeous atmosphere.​

The elements of the jujube flower are specially extracted and simplified as auxiliary graphics. It perfectly symmetrical appearance also echoes the auspicious connotation of the jujube itself. The overall design is simple but without losing texture, fully showing the sweetness and moisturizing of Jujubes.​

色彩搭配選用活潑卻不失優雅的藍綠色呼應蜜棗的粉嫩翠綠,並輔以質感的金色來襯托禮盒高雅、大器的視覺感受,期望收到禮盒的每位客人,都能體會到蘊含其中的心意與重視。

The color matching uses lively and elegant aqua to echo the sweet-natured of jujube, and is supplemented with textured gold to set off the elegant and liberal visual experience of the gift basket. It is hoped that every guest who receives the gift basket can appreciate the mind and care inside it.​

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結案時間 Case Closed-2019.07​
設計師 Designer-李奕臻 LEE,I-CHEN​
專案企劃 Project Planning-蘇連捷 SU,LIEN-CHIEH​
設計總監 Executive Design Director-徐志揚 HSU,CHIH-YANG​

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