品牌識別｜欣亞數位集團 Sinya Digital Brand Identity

欣亞數位集團 SINYA

台灣最大電腦零組件通路商之一，旗下包含六大事業群，從1989年至今，已累積廣大的市佔率與產品開發的能力，更取得Sony及Apple品牌旗艦店經營權。考量未來即將拓展的電競產業及IPO簽約後的上市櫃準備，手心團隊著手為其進行品牌重塑並打造全新品牌識別。

Sinya, one of Taiwan’s largest computer component distribution companies, has accumulated a large market share and product development capability since 1989. The brand has secured rights to operate flagship stores for Sony and Apple. With the upcoming expansion into esports and an IPO, we have conducted rebranding and created a new brand identity.

為提供欣亞數位集團一套完整且全面的品牌識別，以匹配其獨具的特色與影響力，手心團隊深入集團的核心價值，透過品牌梳理及策略，確立欣亞數位集團的定位及核心訊息「神啊！幫你組台超級電腦」；在溝通調性上，則使用當代的語言和情境，讓品牌更具活力，也更能與目標客群產生更深層的連結。由此一系列系統性策略規劃與執行，目的都在於強化欣亞集團的品牌核心和架構，確保其在市場中亦能達到品牌一致性。

To provide a comprehensive brand identity that could match Sonya’s distinct characteristics and influence, we established a brand positioning and core message during strategy phase. “God, let us build you a supercomputer” convey the image of a computer palace that cater to every request. In terms of communication tone, buzzwords are used to inject vitality into the brand. The series of systematic strategic planning aims to strengthen Sinya’s core value and framework, ensuring brand consistency in the market.

神啊！幫你組台超級電腦

新品牌識別的核心概念巧妙運用品牌名稱SINYA的諧音，暗示著安心與超越的承諾，結合電腦、神、科幻電競、閃電等多種元素，將希臘神話中荷米斯-商業、傳播資訊者，貫穿於整體視覺形象中；標準字則從強悍的科幻風格切入，較粗的字體設計具有份量感，扁平的風格給予觀者專業、信賴的感受。

The new identity centres on the concept of “God, let us build you a supercomputer,” uses the homophonic play on the brand name Sinya, suggesting promises reassurance and transcendence. By featuring a number of different elements like computer, divinity, gaming and lighting, it weaves Hermes – the god of merchant and commerce from Greek mythology – throughout the visual imagery. The typography is based on a powerful sci-fi style. The thicker font has a sense of weight, and the flatness gives the viewer a professional and trustworthy feeling.

潮流與電競的未來融合

欣亞數位集團的色彩計畫以螢光綠與黑色作為主要色彩，大膽搶眼的螢光綠傳遞出電競、科幻與潮流感，搭配沈穩內斂的質感黑，營造品牌年輕具有活力又兼具專業性的色彩心理感受。

Sinya’s new colour palette features neon green tones that convey e-sports, sci-fi and trendiness. When combined with black, which convey calm and restrained. The palette presents a young, energetic and professional brand image.