我們期待透過此作品傳達東方傳統的年節祝賀，使用傳統的工藝呈現富有現代感的設計形式，挑戰更多燙金技術的可能性。以手繪方式一筆一畫老虎的生動姿態，並結合不同紙張與金箔色彩，在共用燙金版的狀態下，結合封套的特殊結構帶來愉悅的拆封體驗，以有限成本創造 新春賀卡 豐富變化。

We hope to convey traditional Eastern New Year greetings through this work, using traditional techniques to present a modern design form, and challenging the possibilities of more hot stamping techniques. Using hand-drawn techniques to vividly depict the tiger’s dynamic posture, and combining different papers and foil colors, we create a joyful unpacking experience with a special structure of the envelope, combined with the shared hot stamping plate, to create rich variations with limited costs.

燙金箔的堆疊，呈現雷射箔的七彩效果

同時也透過打凸、透明箔等不同的凸版印刷工法，呈現品牌「看見 看不見的價值」的核心概念，並利用燙金厚版挑戰燙印的極細小尺寸，與線條粗細的特殊設計，讓無法燙印漸層的燙金技術得以呈現明暗變化的細緻效果，這使老虎的毛髮更加靈動、燙印的文字也達到小於1mm的超精細效果。

By stacking hot stamping foils, the foils present a colorful laser effect. Also, through different embossing printing techniques such as raised printing and transparent foils, we present the core concept of “Visualizing the invisble value” of the brand, and use thick hot stamping plates to challenge the extremely small size of hot stamping, and the special design of line thickness, allowing the hot stamping technology unable to create gradient effects to present delicate changes in light and dark, making the tiger’s fur more dynamic and the hot stamped text achieving ultra-fine effects of less than 1mm.