包裝設計 | 維士比 馬力夯Plus Hokia Explosive Energy Drink Packaging Design

延續 馬力夯 一直以來給人活力、強勁的品牌形象,將英文「HORSE POWER」大面積的融入底紋,以手繪的字體增加背景細節及識別度,採用貼近背景的色彩低調展現能量的流動與力量,也提升整體 包裝設計 的精緻與流暢度。

To continue this energy drink’s image that energetic and powerful, incorporate the words “HORSE POWER” into the shading on a large scale. Create hand-drawn fonts to increase detail and recognition. Use the color that close to the background color to show the flow and power of energy in a low-key manner. It improves the artistic quality and fluent of the overall packaging design.

包裝設計 維士比 馬力夯plus 手心設計 (2)
包裝設計 維士比 馬力夯plus 手心設計 (3)

透過市面上同值性產品的比較與分析,選用寶藍色為底色並調整色彩佔比面積,跳脫框架之外也凸顯以亮橘色作為前進色的「馬力夯」字樣,期望帶給消費者耳目一新的消費感受,在貨架上一眼就能辨識出馬力夯的瓶身。

After comparison and analysis of products of the same type on the market, choose sapphire as background color and adjust ratio. In addition to think outside the box it highlights the words “馬力夯” with bright orange as the advancing color. Hope to bring consumers a refreshing consumption experience and they can recognize the bottle of 馬力夯 at a glance.

包裝設計 維士比 馬力夯plus 手心設計 (5)
包裝設計 維士比 馬力夯plus 手心設計 (4)

字體部分為呼應品牌名稱,融入「馬頭」的造型,創造出剛硬且強而有力的符號意象,同時也融合舊有的維士比LOGO並強調飲料本身的產品特性,在傳統與創新中取得協調的平衡。

In order to match the brand name, it combines font and horse’s head. It created a strong, powerful symbolization and combines the old emphasizes the product characteristics of the beverage. Reach a harmonious balance between tradition and innovation.


結案時間-2019.06
-藍啟睿
設計總監-徐志揚

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